Shop The Floor Advanstar

While enk and advanstar communications will continue to be operated separately enk customers will have access to advanstar global s new shop the floor digital solution slated to launch in early 2013.

Shop the floor advanstar.

Shop coterie on the go with shop the floor advanstar s digital platform for buyers and sellers. This trade show companion gives buyers the chance to discover new brands and preview collections before during and after coterie. Beginning in 2013 all customers will have access to advanstar global s new shop the floor digital solution extending the tradeshow from three days to 60 days. Shop the floor was launched early this year at advanstar s fashion related shows including magic marketplace.

In conjunction with magic the company has recently inaugurated the shop the floor initiative an e commerce platform to serve the same fashion industry clients as the trade show does. Ubm advanstar is a multinational media company headquartered in london united kingdom. With the initial launch of shop the floor in the fashion industry in february 2013 advanstar began the process of extending its leading trade shows digitally. Its principal operations are live media and business to business communications marketing services and data provision and it principally serves the technology healthcare trade and transport ingredients and fashion industries.

Its largest shows are the semiannual magic market week and licensing international expo. The combination of balluun and shop the floor now seamlessly integrates trade shows digital showrooms and b to b communication and commerce.